Customers of a popular baby goods shop in Lancaster have wished the team well after the owner announced it will be closing after 20 years.
Simply Baby on North Road will close its doors at the end of March.
Owner Julie Shaw said the shop will be going into retirement and a closing down sale is under way.
The shop sells baby clothes, prams, car seats, furniture, toys and other accessories.
"We would like to announce that we have taken the decision to close our doors at Simply Baby Lancaster, and we will be going into retirement at the end of March," said a post on the Simply Baby Facebook page.
"We would like to take the opportunity to thank all our loyal customers, both past and present over the last 20 years as the Simply Baby team have loved serving you, and we can 100 per cent reassure our customers that all current orders will be fulfilled, and any outstanding customer service issues will be dealt with.
"Thank you,
"Julie & The Simply Baby Lancaster Team x"
Simply Baby is pictured below.
Many customers of Simply Baby posted messages of support after the announcement.
Rosalind said: "So sorry to see such a great shop go. You have provided so many prams and furniture for my family."
Lisa said: "Thank you for the two beautiful prams I got for my grandsons."
And Emily said: "What a great shop. You were so helpful when I bought my pram 12 years ago. Took me many visits to decide and I loved it!"
Paul Cusimano from Totally Local Lancaster, a group supporting city businesses, said it was a "huge loss for Lancaster, parents and prospective parents".
"Every aspect of the business was exemplary, and yes, I am speaking from experience," said Mr Cusimano.
"Twenty years of the highest of standards, products, product knowledge and service.
"For many years now, they have been the only baby shop in Lancaster, but that didn't matter, because they were the best!
"We want to thank Julie, whilst wishing her team all the best in their futures."
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